Gaga Organic Toy Company
PROJECT TYPEROLEBrand Concept
Designer
TOOLS USEDYEARAdobe Illustrator, Photoshop & Xd
2020
CONCEPTRetro Meets Sustainable
Gaga is an organic toy company, set apart within the industry through their product line of classic toys and commitment to modern sustainability practices. The brand approach blends nostalgic charm with dedication to quality and sustainability, intended to reach a vast and diverse audience. Seeking to promote a greener future and appeal to the creative spirit in everyone- Gaga invites the world to rediscover the joy of play.
RESEARCH & DEVELOPMENTBecoming Set Apart
The development of the branding focused on the eco-friendly and retro-style of Gaga's product line. Through the use of earthy tones and vintage elements, the visual identity intends to convey a sense of familiarity while also highlighting how Gaga is unique within the market.
OUTCOMEEco Friendly & Fun
The final branding solution is a seamless blend of the nostalgic and modern. Through the color palette, playful typography, and retro-inspired packaging, as well as the clean design systems and user experience. Overall the visual identity captures the essence of Gaga's company values and maintains consistency across all platforms.