Holiday Social & Email Campaign
Camp Gladiator
CLIENTDesigner
ROLEFigma, Adobe Illustrator
TOOLS USED2021
YEAR
OBJECTIVECommunity Engagement
The primary goal of the campaign was to enhance community engagement and promote new products seamlessly for the holiday season. Through strategic messaging and interactive content on social platforms, we aimed to foster a sense of belonging and motivation within the CG community.
STRATEGYThe CG Lifestyle
The strategy behind this launch was to showcase new products through compelling photography, demonstrating their seamless integration into the established lifestyle at Camp Gladiator. Imagery was selected carefully to capture the spirit of camaraderie within the CG family and highlight how the new products support individuals while reaching their fitness goals.
SOLUTIONSBrand Consistency
To ensure that the final promotional assets would be well received and engaging for the fitness community, we prioritized branding consistency and recognition across all assets. By adhering to the brand's standards for color palette, typography, and visual elements, we maintained a cohesive look that aligns seamlessly with the CG brand. Along with the energetic imagery, motivational messaging, and dynamic graphics, we produced an campaign that resonates strongly with the target audience, and effectively launches new products for the holiday season. 
