Cross Timbers Leather
PROJECT TYPEBrand Identity
ROLEDesigner
Adobe Illustrator, Photoshop & Xd
TOOLS USEDYEAR2024
BRAND POSITIONINGBetween City & Country
Inspired by the Cross Timbers region of Texas, Cross Timbers Leather specializes in handmade leather goods that reflect the midpoint between city and country. Utilizing traditional craftsmanship methods and clean modern designs, the Cross Timbers brand seamlessly blends urban sophistication with a bit of rustic cowboy charm, uniquely positioning their product offering to appeal to a wide audience.
DEVELOPMENTFresh Yet Familiar
We wanted to create a well rounded visual identity that would foster trust in the Cross Timbers brand and instantly resonate with their target audience. Playing off of the timeless and dependable character of their leather product line, the cattle-brand style monogram seemed like the most natural logo solution- providing the right blend of urban and rural influences through clean lines and a familiar feel. I further built out the typography, colors and icons to maintain consistency and comprise a complete tool-kit for all future applications. 
SOLUTIONBuilt To Last
The final branding solution for Cross Timbers Leather balances sophistication and rustic charm, embodying the timeless quality of their leather products and naturally attracting those who identify with the Cross Timbers Lifestyle. Through the versatile design elements, typography, colors, and iconography, the Cross Timbers visual system helps to streamline future applications and promote brand consistency across platforms. This thoughtful approach ensures that every interaction with the Cross Timbers brand resonates with the same values of authenticity and elegance inherent in the leather goods themselves.