Capsule High-end Thrift Store
PROJECT TYPEBrand Concept
ROLEDesigner
Adobe Illustrator, Photoshop & Xd
TOOLS USEDYEAR2020-22
OVERVIEWCapsule High End Thrift Store
Capsule is a concept for a thrift store that accepts high end clothing, shoe and accessory donations in exchange for store credit. The brand mission is to make high quality fashion more accessible and sustainable.
RESEARCH & DEVELOPMENTFinding The Brand Identity
In light of Capsule's brand mission, research was conducted beginning with a survey of the brands already existing within the desired market. Through careful assessment of what the existing brands were doing well and where there was opportunity to be unique, we were able to further solidify what sets Capsule apart. Ultimately landing on these essential characteristics- Simplicity, Efficiency and Elegance.
SOLUTIONSEclectic Elegance
The final branding and website solutions were crafted to reflect the core values previously determined. The branding captures a sense of refined sophistication through a minimalist color palette, sleek typography, and subtle yet distinctive design elements that hint at Capsule's eclectic offerings. The logo embodies the store's essence, combining timeless type and simple lines for a contemporary feel. The website design mirrors this aesthetic, featuring clean layouts, intuitive navigation, and emphasis on the commitment to sustainability.
